Durban Poison
Willow Studio is a creative hub dedicated to crafting visually striking and innovative designs. With a keen eye for detail, it blends ideas to create experiences.®
Problem
Problem
After over a decade of R&D, Biodx approached us with a ready-for-market breakthrough product, but only a basic visual identity. They needed a brand that could speak to both the scientific credibility and natural ethos behind their mission.
We created a soft, organic identity that reflects Biodx’s commitment to working with nature, not against it. The logo combines a custom wordmark with a distinct cellular-inspired pictogram, designed to represent the brand’s origin at a microscopic level. This symbol also forms the basis of a flexible pattern system, appearing across print, digital and packaging to unify the brand experience.
Rounded shapes, gentle geometry and a palette anchored by rich purple and energetic orange help strike a balance between clinical precision and human warmth. The result is a confident, accessible brand, one that feels credible in the lab and approachable on the shelf.
Roles
Creative Direction - Shannon Davis
Design - Reinhard Greyling
LOGO METHODOLOGY
TYPOGRAPHY
COLOUR
PRODUCT PACKAGING
More Works
More Works
Durban Poison
Willow Studio is a creative hub dedicated to crafting visually striking and innovative designs. With a keen eye for detail, it blends ideas to create experiences.®
Problem
After over a decade of R&D, Biodx approached us with a ready-for-market breakthrough product, but only a basic visual identity. They needed a brand that could speak to both the scientific credibility and natural ethos behind their mission.
We created a soft, organic identity that reflects Biodx’s commitment to working with nature, not against it. The logo combines a custom wordmark with a distinct cellular-inspired pictogram, designed to represent the brand’s origin at a microscopic level. This symbol also forms the basis of a flexible pattern system, appearing across print, digital and packaging to unify the brand experience.
Rounded shapes, gentle geometry and a palette anchored by rich purple and energetic orange help strike a balance between clinical precision and human warmth. The result is a confident, accessible brand, one that feels credible in the lab and approachable on the shelf.
Roles
Creative Direction - Shannon Davis
Design - Reinhard Greyling
LOGO METHODOLOGY
TYPOGRAPHY
COLOUR
PRODUCT PACKAGING
More Works
Durban Poison
Willow Studio is a creative hub dedicated to crafting visually striking and innovative designs. With a keen eye for detail, it blends ideas to create experiences.®
Problem
After over a decade of R&D, Biodx approached us with a ready-for-market breakthrough product, but only a basic visual identity. They needed a brand that could speak to both the scientific credibility and natural ethos behind their mission.
We created a soft, organic identity that reflects Biodx’s commitment to working with nature, not against it. The logo combines a custom wordmark with a distinct cellular-inspired pictogram, designed to represent the brand’s origin at a microscopic level. This symbol also forms the basis of a flexible pattern system, appearing across print, digital and packaging to unify the brand experience.
Rounded shapes, gentle geometry and a palette anchored by rich purple and energetic orange help strike a balance between clinical precision and human warmth. The result is a confident, accessible brand, one that feels credible in the lab and approachable on the shelf.
Roles
Creative Direction - Shannon Davis
Design - Reinhard Greyling
LOGO METHODOLOGY
TYPOGRAPHY
COLOUR
PRODUCT PACKAGING
More Works