Poison City Brewing
Inspired by the enigmatic allure of ravens and the sharp precision of technology, this project explores the balance between dark, sleek visuals and user-centric design.®
Problem
Problem
After over a decade of R&D, Biodx approached us with a ready-for-market breakthrough product, but only a basic visual identity. They needed a brand that could speak to both the scientific credibility and natural ethos behind their mission.
We created a soft, organic identity that reflects Biodx’s commitment to working with nature, not against it. The logo combines a custom wordmark with a distinct cellular-inspired pictogram, designed to represent the brand’s origin at a microscopic level. This symbol also forms the basis of a flexible pattern system, appearing across print, digital and packaging to unify the brand experience.
Rounded shapes, gentle geometry and a palette anchored by rich purple and energetic orange help strike a balance between clinical precision and human warmth. The result is a confident, accessible brand, one that feels credible in the lab and approachable on the shelf.
Roles
Creative Direction - Shannon Davis
Design - Reinhard Greyling
LOGO METHODOLOGY
TYPOGRAPHY
COLOUR
PRODUCT PACKAGING
More Works
More Works
Poison City Brewing
Inspired by the enigmatic allure of ravens and the sharp precision of technology, this project explores the balance between dark, sleek visuals and user-centric design.®
Problem
After over a decade of R&D, Biodx approached us with a ready-for-market breakthrough product, but only a basic visual identity. They needed a brand that could speak to both the scientific credibility and natural ethos behind their mission.
We created a soft, organic identity that reflects Biodx’s commitment to working with nature, not against it. The logo combines a custom wordmark with a distinct cellular-inspired pictogram, designed to represent the brand’s origin at a microscopic level. This symbol also forms the basis of a flexible pattern system, appearing across print, digital and packaging to unify the brand experience.
Rounded shapes, gentle geometry and a palette anchored by rich purple and energetic orange help strike a balance between clinical precision and human warmth. The result is a confident, accessible brand, one that feels credible in the lab and approachable on the shelf.
Roles
Creative Direction - Shannon Davis
Design - Reinhard Greyling
LOGO METHODOLOGY
TYPOGRAPHY
COLOUR
PRODUCT PACKAGING
More Works
Poison City Brewing
Inspired by the enigmatic allure of ravens and the sharp precision of technology, this project explores the balance between dark, sleek visuals and user-centric design.®
Problem
After over a decade of R&D, Biodx approached us with a ready-for-market breakthrough product, but only a basic visual identity. They needed a brand that could speak to both the scientific credibility and natural ethos behind their mission.
We created a soft, organic identity that reflects Biodx’s commitment to working with nature, not against it. The logo combines a custom wordmark with a distinct cellular-inspired pictogram, designed to represent the brand’s origin at a microscopic level. This symbol also forms the basis of a flexible pattern system, appearing across print, digital and packaging to unify the brand experience.
Rounded shapes, gentle geometry and a palette anchored by rich purple and energetic orange help strike a balance between clinical precision and human warmth. The result is a confident, accessible brand, one that feels credible in the lab and approachable on the shelf.
Roles
Creative Direction - Shannon Davis
Design - Reinhard Greyling
LOGO METHODOLOGY
TYPOGRAPHY
COLOUR
PRODUCT PACKAGING
More Works