Poison City Brewing
Poison City Brewing is a Durban-based craft brewery producing bold, punk-styled beers, rooted in the city’s surf culture and non-conformist spirit and inspired by its iconic Durban Poison Cannabis.
Problem
Following a recent rebrand, Poison City Brewing required a digital presence and brand book that could authentically capture its unconventional identity, translating its rebellious tone and Durban roots into a cohesive and engaging brand experience.
Our response delivered a refreshed website alongside a manifesto-led brand book for Poison City Brewing. The visual approach balanced grit and refinement, reflecting the brand’s surf and counterculture roots. The book captured the spirit and voice of the brand through an editorial lens, while the website translated this into a bold, expressive digital experience.
Roles
Creative Direction - Shakera Kaloo
Design - Reinhard Greyling
More Works
Poison City Brewing
Poison City Brewing is a Durban-based craft brewery producing bold, punk-styled beers, rooted in the city’s surf culture and non-conformist spirit and inspired by its iconic Durban Poison Cannabis.
Problem
Following a recent rebrand, Poison City Brewing required a digital presence and brand book that could authentically capture its unconventional identity, translating its rebellious tone and Durban roots into a cohesive and engaging brand experience.
Our response delivered a refreshed website alongside a manifesto-led brand book for Poison City Brewing. The visual approach balanced grit and refinement, reflecting the brand’s surf and counterculture roots. The book captured the spirit and voice of the brand through an editorial lens, while the website translated this into a bold, expressive digital experience.
Roles
Creative Direction - Shakera Kaloo
Design - Reinhard Greyling
More Works
Poison City Brewing
Poison City Brewing is a Durban-based craft brewery producing bold, punk-styled beers, rooted in the city’s surf culture and non-conformist spirit and inspired by its iconic Durban Poison Cannabis.
Problem
Following a recent rebrand, Poison City Brewing required a digital presence and brand book that could authentically capture its unconventional identity, translating its rebellious tone and Durban roots into a cohesive and engaging brand experience.
Our response delivered a refreshed website alongside a manifesto-led brand book for Poison City Brewing. The visual approach balanced grit and refinement, reflecting the brand’s surf and counterculture roots. The book captured the spirit and voice of the brand through an editorial lens, while the website translated this into a bold, expressive digital experience.
Roles
Creative Direction - Shakera Kaloo
Design - Reinhard Greyling
More Works