Daily
Daily was created by Empact Group to deliver bold, bespoke products to their on-site cafés. A brand designed to feel fresh, familiar and something clients would look forward to every day.
The Problem
The Problem
Empact Group approached us to design an identity for their new house brand of perishable food products, sold through their outsourced cafeteria service.
The goal was to deliver high-quality products directly to clients without relying on additional suppliers. The identity needed to be robust and flexible, able to cover a wide range of products, with room to grow.
Midway through development, the product range expanded rapidly, extending beyond perishables into categories like household and hygiene goods under the Supercare brand. This shift meant the original identity, focused solely on food, was no longer viable.
The solution: a clean, bold system built around a strong typographic logo, versatile patterns, and generous negative space. Adaptable enough to house a growing and diverse product lineup.
More Works
More Works
Daily
Daily was created by Empact Group to deliver bold, bespoke products to their on-site cafés. A brand designed to feel fresh, familiar and something clients would look forward to every day.
The Problem
Empact Group approached us to design an identity for their new house brand of perishable food products, sold through their outsourced cafeteria service.
The goal was to deliver high-quality products directly to clients without relying on additional suppliers. The identity needed to be robust and flexible, able to cover a wide range of products, with room to grow.
Midway through development, the product range expanded rapidly, extending beyond perishables into categories like household and hygiene goods under the Supercare brand. This shift meant the original identity, focused solely on food, was no longer viable.
The solution: a clean, bold system built around a strong typographic logo, versatile patterns, and generous negative space. Adaptable enough to house a growing and diverse product lineup.
More Works
Daily
Daily was created by Empact Group to deliver bold, bespoke products to their on-site cafés. A brand designed to feel fresh, familiar and something clients would look forward to every day.
The Problem
Empact Group approached us to design an identity for their new house brand of perishable food products, sold through their outsourced cafeteria service.
The goal was to deliver high-quality products directly to clients without relying on additional suppliers. The identity needed to be robust and flexible, able to cover a wide range of products, with room to grow.
Midway through development, the product range expanded rapidly, extending beyond perishables into categories like household and hygiene goods under the Supercare brand. This shift meant the original identity, focused solely on food, was no longer viable.
The solution: a clean, bold system built around a strong typographic logo, versatile patterns, and generous negative space. Adaptable enough to house a growing and diverse product lineup.
More Works