Poison City Brewing
Inspired by the enigmatic allure of ravens and the sharp precision of technology, this project explores the balance between dark, sleek visuals and user-centric design.®
Problem
Problem
Balancing bold, eye-catching visuals with practical functionality required innovative thinking and a deep understanding of both form and function. Our goal was to craft an experience that not only captivates.
In today's competitive digital landscape, standing out with a compelling and high-performing portfolio is more challenging than ever. Many creatives, freelancers, and agencies struggle with outdated designs, slow load times, and poor user experiences that fail to captivate potential clients. A lack of visual hierarchy, inconsistent branding, and limited customization options often result in missed opportunities and lost conversions. That's where Raven Claw comes in. We understand the frustration of using generic templates that don’t reflect your unique style or skills. Our solution is built to provide a sleek, modern, and highly customizable portfolio experience that not only showcases your work in the best light but also enhances engagement and credibility. With seamless interactions, lightning-fast performance, and a bold design aesthetic, Raven Claw is designed to help you make a lasting impression and turn visitors into clients effortlessly.
Roles
Creative Direction - Shakera Kaloo
Design - Reinhard Greyling
product logo
The identity used a simple, elegant and recognisable wordmark that could work across a wide variety of products and function easily as a conglomerate brand mark.
The pattern would serve to identify the product range and in some instances the pattern colour is used to distinguish mutiple products under the same range, such as flavours of fruit juice.
daily brand structure
The design uses generous white space to fit dense copy on small labels.
Scalable branding elements create extra room, with the product name aligned above the holding company byline at the label’s base.
daily product pattern
Each range uses a unique pattern for quick visual recognition.
Colour variations within a pattern distinguish sub-products, like hot vs cold drinks or juice flavours. Cleaning & Hygiene products use a red pattern from the Supercare logo, signalling both chemical use and brand affiliation.
daily product creative
daily typography
daily primary colour
daily secondary colour palette
daily brand pattern
More Works
More Works
Poison City Brewing
Inspired by the enigmatic allure of ravens and the sharp precision of technology, this project explores the balance between dark, sleek visuals and user-centric design.®
Problem
Balancing bold, eye-catching visuals with practical functionality required innovative thinking and a deep understanding of both form and function. Our goal was to craft an experience that not only captivates.
In today's competitive digital landscape, standing out with a compelling and high-performing portfolio is more challenging than ever. Many creatives, freelancers, and agencies struggle with outdated designs, slow load times, and poor user experiences that fail to captivate potential clients. A lack of visual hierarchy, inconsistent branding, and limited customization options often result in missed opportunities and lost conversions. That's where Raven Claw comes in. We understand the frustration of using generic templates that don’t reflect your unique style or skills. Our solution is built to provide a sleek, modern, and highly customizable portfolio experience that not only showcases your work in the best light but also enhances engagement and credibility. With seamless interactions, lightning-fast performance, and a bold design aesthetic, Raven Claw is designed to help you make a lasting impression and turn visitors into clients effortlessly.
Roles
Creative Direction - Shakera Kaloo
Design - Reinhard Greyling
product logo
The identity used a simple, elegant and recognisable wordmark that could work across a wide variety of products and function easily as a conglomerate brand mark.
The pattern would serve to identify the product range and in some instances the pattern colour is used to distinguish mutiple products under the same range, such as flavours of fruit juice.
daily brand structure
The design uses generous white space to fit dense copy on small labels. Scalable branding elements create extra room, with the product name aligned above the holding company byline at the label’s base.
daily product pattern
Each range uses a unique pattern for quick visual recognition.
Colour variations within a pattern distinguish sub-products, like hot vs cold drinks or juice flavours. Cleaning & Hygiene products use a red pattern from the Supercare logo, signalling both chemical use and brand affiliation.
daily product creative
daily typography
daily primary colour
daily secondary colour palette
daily brand pattern
More Works
Poison City Brewing
Inspired by the enigmatic allure of ravens and the sharp precision of technology, this project explores the balance between dark, sleek visuals and user-centric design.®
Problem
Balancing bold, eye-catching visuals with practical functionality required innovative thinking and a deep understanding of both form and function. Our goal was to craft an experience that not only captivates.
In today's competitive digital landscape, standing out with a compelling and high-performing portfolio is more challenging than ever. Many creatives, freelancers, and agencies struggle with outdated designs, slow load times, and poor user experiences that fail to captivate potential clients. A lack of visual hierarchy, inconsistent branding, and limited customization options often result in missed opportunities and lost conversions. That's where Raven Claw comes in. We understand the frustration of using generic templates that don’t reflect your unique style or skills. Our solution is built to provide a sleek, modern, and highly customizable portfolio experience that not only showcases your work in the best light but also enhances engagement and credibility. With seamless interactions, lightning-fast performance, and a bold design aesthetic, Raven Claw is designed to help you make a lasting impression and turn visitors into clients effortlessly.
Roles
Creative Direction - Shakera Kaloo
Design - Reinhard Greyling
product logo
The identity used a simple, elegant and recognizable wordmark that could work across a wide varfiety of products and function easily as a conglomerate brand mark.
The pattern would serve to identify the product range and in some instances the pattern colour is used to distinguish mutiple products under the same range, such as flavours of fruit juice.
daily brand structure
The design uses generous white space to fit dense copy on small labels.
Scalable branding elements create extra room, with the product name aligned above the holding company byline at the label’s base.
daily product pattern
Each range uses a unique pattern for quick visual recognition.
Colour variations within a pattern distinguish sub-products, like hot vs cold drinks or juice flavours. Cleaning & Hygiene products use a red pattern from the Supercare logo, signalling both chemical use and brand affiliation.
daily product creative
daily typography
daily primary colour
daily secondary colour
palette
daily brand pattern
More Works