Poison City Brewing
Poison City Brewing is a Durban-based craft brewery producing bold, punk-styled beers, rooted in the city’s surf culture and non-conformist spirit and inspired by its iconic Durban Poison Cannabis.
Problem
Coming Soon
Coming Soon
Roles
Creative Direction - Shakera Kaloo
Design - Reinhard Greyling
product logo
The identity used a simple, elegant and recognisable wordmark that could work across a wide variety of products and function easily as a conglomerate brand mark.
The pattern would serve to identify the product range and in some instances the pattern colour is used to distinguish mutiple products under the same range, such as flavours of fruit juice.
daily brand structure
The design uses generous white space to fit dense copy on small labels.
Scalable branding elements create extra room, with the product name aligned above the holding company byline at the label’s base.
daily product pattern
Each range uses a unique pattern for quick visual recognition.
Colour variations within a pattern distinguish sub-products, like hot vs cold drinks or juice flavours. Cleaning & Hygiene products use a red pattern from the Supercare logo, signalling both chemical use and brand affiliation.
daily product creative
daily typography
daily primary colour
daily secondary colour palette
daily brand pattern
More Works
Poison City Brewing
Poison City Brewing is a Durban-based craft brewery producing bold, punk-styled beers, rooted in the city’s surf culture and non-conformist spirit and inspired by its iconic Durban Poison Cannabis.
Problem
Coming Soon
Coming Soon
Roles
Creative Direction - Shakera Kaloo
Design - Reinhard Greyling
product logo
The identity used a simple, elegant and recognisable wordmark that could work across a wide variety of products and function easily as a conglomerate brand mark.
The pattern would serve to identify the product range and in some instances the pattern colour is used to distinguish mutiple products under the same range, such as flavours of fruit juice.
daily brand structure
The design uses generous white space to fit dense copy on small labels. Scalable branding elements create extra room, with the product name aligned above the holding company byline at the label’s base.
daily product pattern
Each range uses a unique pattern for quick visual recognition.
Colour variations within a pattern distinguish sub-products, like hot vs cold drinks or juice flavours. Cleaning & Hygiene products use a red pattern from the Supercare logo, signalling both chemical use and brand affiliation.
daily product creative
daily typography
daily primary colour
daily secondary colour palette
daily brand pattern
More Works
Poison City Brewing
Poison City Brewing is a Durban-based craft brewery producing bold, punk-styled beers, rooted in the city’s surf culture and non-conformist spirit and inspired by its iconic Durban Poison Cannabis.
Problem
Coming Soon
Coming Soon
Roles
Creative Direction - Shakera Kaloo
Design - Reinhard Greyling
product logo
The identity used a simple, elegant and recognizable wordmark that could work across a wide varfiety of products and function easily as a conglomerate brand mark.
The pattern would serve to identify the product range and in some instances the pattern colour is used to distinguish mutiple products under the same range, such as flavours of fruit juice.
daily brand structure
The design uses generous white space to fit dense copy on small labels.
Scalable branding elements create extra room, with the product name aligned above the holding company byline at the label’s base.
daily product pattern
Each range uses a unique pattern for quick visual recognition.
Colour variations within a pattern distinguish sub-products, like hot vs cold drinks or juice flavours. Cleaning & Hygiene products use a red pattern from the Supercare logo, signalling both chemical use and brand affiliation.
daily product creative
daily typography
daily primary colour
daily secondary colour
palette
daily brand pattern
More Works